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And this idea will also be shown to be at the heart of at least one of the cases that will be discussed later, the "Audi Urban Future Initiative".
6.1.1.3 An Urban Engagement Model: The "Audi Urban Future Initiative"
The dossier had been developed within the framework of the overall major research project "Audi Urban Future Initiative" that essentially keeps all the diverse urban activities if the car firm Audi together.
It is in exactly this spirit that the entire Audi Urban Future Initiative functions, this broad-scale program consolidating the architectural and urban activities of the company: it creates knowledge by getting the different players within the urban sphere together in a new and unconventional setting, and to involve them in extended and highly open processes of knowledge generation.
Regarding the integration of specifically architects within the research program formulated by the Audi Urban Future Initiative, this is on the one hand a concrete example of how the integration of the creative class mentioned before can be realized by a company.
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